My friend an colleague Michel Neray of The Essential Message is hosting a not-to-be-missed networking event in Toronto on September 30, 2010.

In this mini-workshop and networking event, you’ll discover how easy it is to engage people in conversations around the work you do – whether you’re sitting on the beach in Mexico or sitting across the boardroom table. You’ll learn the customer-centric foundation that the entire Essential Message approach is built on and you’ll get the tools you need to make all your communications — with clients and customers, colleagues, potential employers, friends and even your family — more powerful than ever! And then… you get to practice them as you network with the other attendees.

You’ll learn:

  • The three sides of every conversation.
  • How to replace features and benefits with something far more powerful and useful.
  • Simple segmentation for more effective messaging.
  • And more!

I can’t say enough good things about Michel and his methods.  He’s worked with me many times to create messaging for client campaigns, and I’ve personally attended his seminars and workshops.  (I’ve worked with him and for him several times!)

Visit The Essential Message for more information!

Happy Selling!