At Cold Calls, we believe cold calling is one piece of your sales and marketing strategy – not the only piece. We’re a cold calling company, and we use other methods, too. If you think a direct mail campaign alone will build your business, I think you’re in for a rude awakening. Don’t believe the hype. Pair your drip marketing campaigns with outbound calling, social media support and anything else that will get your name out there over and over again.
If your sales reps are creating work arounds to get things done faster (not better, just faster) so that they can get back on the phones, your long term numbers are going to take a hit. Why? When that rep leaves, their work around tips leave with them.
The Eureka Project, a company that supports technology businesses in accelerating their growth, is collaborating with ColdCalls.ca, in a partnership aiming to offer the clients of both companies expanded lead generation services.
I was truly flattered to be asked to appear as a guest on BusinessCast! The episode discusses – of course – cold calling! The charming hosts elevated me to Guru status, which I am now putting on my business cards. Have your people cold call my people.
I’d like to take a moment to say “Thank You!” to all my past and current clients for your repeat business, referrals and testimonials. I could not have done this without you, and I appreciate your trust and loyalty.
This is a great job for someone who has left the work force to raise a family, a great option for anyone recently retired who isn’t ready to golf all day just yet, a fantastic opportunity for expats abroad or those who just moved with a spouse to another country, or a great way to supplement your own self employment income.
I liken unsolicited “warm up” emails to spam. And worse than spam, which is just form-lettered out by technology, sales reps spend a lot of time composing these never-to-be-opened notes. Why? Lately, the reasoning sounds like this: “prospects are more likely to take your call if you’ve already tried to connect with them”. False. Prospects are more likely to open your emails if you’ve already called them. And more than once. The cold call is still the most effective way to begin a relationship with a prospect.
The most successful firms in our space right now (if you’re measuring success in dollars) are the ones that are supporting the success of the entire industry. They’re making us all better. We get to learn from their considerable experience while they market to new clients. It’s totally win-win.
Our process is fully transparent to our clients at all times, and that’s really important because lead generation isn’t solely about the appointments secured at the time of the campaign. What you are paying for is the campaign process. Not campaign performance.
We all know what kind of money fifty dials can make for a client. Imagine if you could provide that sort of income to an organization that desperately needs support!