How our appointment setting works
- Define a qualified meeting: we agree the titles, company profile and criteria with you in writing.
- Call and qualify: senior callers have real conversations and capture the answers in notes.
- Book on your calendar: meetings are scheduled directly, with context for the AE.
- Confirm: prospects are confirmed before the meeting to protect show rates.
Why phone-based appointment setting still wins
Inboxes are flooded with automated outreach. A live conversation with a senior caller lets a prospect ask questions, raise an objection and agree a time in one step. That is why phone remains the most direct way to set B2B appointments with busy decision makers.
Best fit
B2B companies with existing customers, a clear buyer and AEs ready to run discovery. Common sectors include SaaS, IT and managed services, logistics, manufacturing, insurance and commercial services.
Programs with numbers
Anonymized by client request. Each one started as rented capacity, not a hire.
Commercial home and facility services
Facility services contractor won 12 recurring contracts from cold calls to property managers
26 booked site walks per month, 22 held. $168 per booked site walk, $199 per held walk.
Read the full case studyStaffing and recruiting
Staffing agency went from 3 to 14 new job orders a month on outbound calls
21 booked intake calls per month, 17 held. $246 per booked intake call, $304 per held call.
Read the full case studyFrequently asked questions
What do appointment setting services cost?
ColdCalls.ca charges per call, from $1.00 on the monthly plan, so you pay for calling capacity rather than a large retainer. Managed programs start at 4,000 dials per month.
What counts as a qualified appointment?
Whatever you define in writing before calling starts: titles, company size, need and timing. Meetings that don't meet the criteria are not booked.
Do you book onto our calendar directly?
Yes. We book directly onto your AE calendars and include call notes so the AE knows the context.
Is this different from lead generation?
Yes. Lead generation hands you contacts. Appointment setting hands you a scheduled conversation with a qualified decision maker.
Request a callback
We'll reach out within one business day.
Takes under a minute. No calendar wrangling.