Privacy Policy

This page is provided for transparency. It isn't legal advice. If a specific situation requires a tailored answer, contact us at privacy@coldcalls.ca.

1. Who we're

Growth Lab Group Inc. is a corporation incorporated in Canada. ColdCalls.ca is an operating brand of Growth Lab Group Inc.. References to "we" or "us" mean Growth Lab Group Inc.. You can contact our privacy team at privacy@coldcalls.ca.

2. Information we collect

We collect only what we need to operate the website, respond to inquiries, and deliver services. The categories are:

• Information you submit. Name, work email, company, website, role, ARR band, package interest, and any free-text message you provide via our forms.
• Usage and analytics. First-party visitor and session identifiers, page paths, page titles, referrer, UTM parameters, click identifiers, viewport, device type, approximate country and region (derived from IP, not stored as raw IP), and timestamps.
• Server logs. Standard request metadata such as request method, response status, and approximate timing, retained briefly for security and operational purposes.
• Cookies and local storage. First-party identifiers used to stitch sessions, remember dismissed UI elements, and attribute conversions. We do not use third-party advertising cookies or run retargeting pixels.
• Third-party analytics and visitor identification. We use Wordrific Analytics for first-party product and content analytics, and RB2B (Retention.com) to identify the company associated with anonymous business visitors based on de-anonymized professional data. RB2B is configured to operate on US traffic only and does not identify individual consumer visitors. These tools may set or read identifiers to perform their functions.

We don't knowingly collect sensitive personal information, payment card data, or information from children under 16.

3. How we use information

• To respond to inquiries and schedule diagnostic calls.
• To deliver, support, and improve our services for clients.
• To measure website performance, run analytics, operate basic A/B experiments, and identify the companies engaging with our content so a partner can follow up with relevant information.
• To prevent abuse, secure our systems, and meet legal obligations.
• To send transactional and service-related communications. We don't send unsolicited marketing email.

4. Legal bases for processing

Where applicable law requires a legal basis, we rely on:

• Consent, when you submit a form or otherwise opt in.
• Contract performance, when processing is needed to deliver services you requested.
• Legitimate interests, for first-party analytics, fraud prevention, and operational security, balanced against your rights.
• Legal obligation, when processing is required by law.

5. How we share information

We don't sell personal information and we don't share it for advertising. We share limited information only with:

• Service providers that host our website, database, email infrastructure, analytics (Wordrific Analytics), and B2B visitor identification (RB2B / Retention.com) under contractual confidentiality and data-protection terms.
• Professional advisors such as legal, accounting, or insurance, when reasonably necessary.
• Authorities, when required by law, court order, or to protect our rights, our users, or the public.
• Successors, in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality.

6. International data transfers

Information may be processed and stored in Canada, the United States, or other jurisdictions where our service providers operate. Where required, we use appropriate safeguards such as standard contractual clauses or equivalent measures.

7. Retention

We retain inquiry and lead information for the active sales cycle and for up to 24 months after last contact, unless you ask us to delete it earlier or a longer period is required by law. Analytics and event data is retained in aggregated or de-identified form for product and performance analysis.

8. Security

We use industry-standard administrative, technical, and physical safeguards to protect information, including encryption in transit, access controls, and least-privilege roles. No system is perfectly secure. You acknowledge that you submit information at your own risk.

9. Your rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Request correction or deletion.
• Request a copy in a portable format.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email privacy@coldcalls.ca. We'll respond within the time required by applicable law. We may need to verify your identity before acting on a request.

10. Cookies and similar technologies

We use first-party cookies and local storage for visitor and session identification, attribution, experiment bucketing, and to remember UI preferences such as dismissed banners. We also load Wordrific Analytics for product and content analytics, and the RB2B (Retention.com) script to identify the company associated with anonymous business visitors. RB2B uses a third-party de-anonymization graph keyed to professional data and is enabled on US traffic only. We do not use third-party advertising cookies, ad pixels, or cross-site retargeting trackers. Most browsers let you block or delete cookies, and you can opt out of RB2B identification at rb2b.com/optout. Blocking these tools may degrade certain features.

11. Do Not Track

Because there's no industry-wide standard for "Do Not Track" signals, our website doesn't respond to them. We don't engage in cross-site tracking that DNT was designed to limit.

12. Children

Our website and services are intended for businesses and adult professionals. We don't knowingly collect personal information from anyone under 16. If you believe a child has provided us with information, contact us and we'll delete it.

13. Notice for Canadian residents

Growth Lab Group Inc. complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws. You may contact our Privacy Officer at privacy@coldcalls.ca.

14. Changes to this Policy

We may update this Policy from time to time. The "Effective" date at the top reflects the most recent revision. Material changes will be highlighted on this page. Your continued use of the website after changes take effect constitutes acceptance of the updated Policy.

15. Contact

Growth Lab Group Inc., operating ColdCalls.ca.
Email: privacy@coldcalls.ca