Book stack reviews with SMBs already unhappy with their current MSP
Reach owners, controllers, and heads of operations at 20 to 500 seat companies. Timed cadences hit renewal windows, post-incident frustration, and post-audit compliance gaps.
- Renewal-window targeting Verified lists prioritized by likely MSA renewal quarter, recent leadership change, and compliance triggers so calls land when buyers are actually open.
- Owner and operator language SMB buyers do not respond to tech jargon. Reps open on downtime cost, cyber insurance requirements, and staff productivity, not stack diagrams.
- Field-tech friendly handoff Booked meetings arrive with the current provider name, seat count, pain, and stack context so your vCIO or account manager runs a real discovery, not intro trivia.
- Annualized contract value pays back in one win A $3,000/month managed contract is $36,000 annualized. Against $2,000 of dials, one signed client returns 18x in year one and keeps paying in year two.
Who it is for
- MSPs targeting 20 to 500 seat commercial accounts
- MSSPs and co-managed IT providers selling into internal IT
- IT consulting firms selling Microsoft, cybersecurity, or compliance projects
Frequently asked questions
What does a booked meeting actually cost us?
About $135 per qualified meeting at $1 per dial. Against annualized managed-contract value, payback is typically a single closed client.
Can you target buyers by current MSP or stack?
Yes. We build lists using firmographics and public tech signals so reps can position against specific incumbents like generic break-fix, offshore MSPs, or under-resourced internal IT.
Do you handle compliance-driven outreach like HIPAA or CMMC?
Yes. We tune openers to compliance events such as recent audits, cyber insurance renewals, or regulatory deadlines that force IT buyers to act.
How do you avoid burning our best accounts?
We suppress accounts already on your CRM, in an active opportunity, or under a current MSA. You only pay for calls into net-new accounts.
Can you support quarterly QBRs and referral outreach?
Yes. We run named-account campaigns into referral partners, adjacent verticals, or expansion targets inside existing customer parent companies.
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