For agencies & services firms
Senior outbound capacity, without standing up an SDR org.
You sell strategy, services, or managed work. Your partners close. The bottleneck is getting senior buyers on the calendar in the first place. Hiring SDRs is expensive, slow, and rarely produces conversations a partner actually wants to take.
A partner sits with agencies from kickoff onward. Dials, connects, conversations, and meetings stream into the dashboard from day one.
What stalls outbound for services firms
Partners and principals are the closers. They can't also be the prospectors. Junior business development hires rarely produce conversations a partner actually wants to take, and senior business development hires cost more than the firm wants to carry on bench between engagements.
A senior on-shore pod fills the gap. Reps train on your positioning, case studies, and the language your partners use, then book the conversations partners want on their calendar.
Calls that sound like your firm wrote them
Reps train on your positioning, case studies, and target buyer. Calls open with insight tied to the buyer's situation, not a feature dump. The brand stays intact and the calendar starts filling with the conversations your partners actually want.
We share recordings and a written brief on every booked meeting so partners walk in with full context. The handoff is silent and clean.
Trigger-based outreach to the C-suite
We monitor leadership changes, M and A, fundraising, and earnings signals so calls land when budgets and priorities are actually moving. Less spray, more access. Senior buyers respond to relevance, not volume.
White-label or co-branded, your call
Run the pod under your brand or co-branded with ColdCalls. Either way, the dashboard, recordings, lists, and playbook stay with you, so the work compounds inside your firm. Partners and principals see one dashboard for every service line.
Channel partner program for agencies who resell outbound
If you sell outbound or growth services to your clients, run our pod underneath your offer. We staff, you keep the relationship, the margin, and the dashboard your client sees. Standardized SOWs, partner pricing, and a single point of contact on our side.
Reactivation, dormant accounts, and event follow-up
We work the back of your CRM as hard as the front. Lapsed clients, lost-deal pipelines, and dormant accounts get a senior voice on the line and a clean handoff back to your partners when interest resurfaces.
Conference and event follow-up runs inside 48 hours of the badge scan, when the buyer still remembers the conversation. Most firms convert 3 to 5x more pipeline from events with this discipline in place.
Trained on your positioning
Reps know your case studies, buyer language, and offer set. The opener sounds like your firm wrote it because, in calibration, you did.
One pod, multiple service lines
Different talk tracks for managed services, advisory, implementation, retained work. The dashboard tags conversations by offer so you see which line is moving pipeline.
Partner-grade qualification
Every meeting includes business pain, authority, timing, and a defined next step. No partner-grade time wasted on curiosity calls.
Built to white-label
Your brand, your CRM, your sender domain, your dashboard. We're invisible by design unless you want us co-branded.
What success looks like in your first ninety days
Weeks one and two aren't dial weeks. We sit with agencies on a working session, rebuild the ICP into a list of named accounts with verified direct dials, and lock in the opener, the three best frames, and the twelve objection responses your buyer most often raises. The first live dials start in week three. Your dashboard is live from day one so you can watch the calibration data accumulate before any meetings land.
Booked meetings start arriving between day thirty and day forty-five. By the end of week eight the senior pod is averaging two to four qualified meetings per rep per week, with show rates landing in the high seventies. Weekly QA on a sample of recorded calls drives small but compounding improvements to the opener and the qualification frame. You start seeing the second-order benefit, your AEs walking into discoveries already warm.
By day ninety the program is producing at a stable run-rate, your CRM has clean dispositions on every account in the list, and you have a written quarterly playbook covering openers, frames, objection handles, voicemail patterns, and disqualifiers. From here every quarter is calibration plus volume. The work in front of agencies shifts from getting outbound to work to deciding which segments to expand into next.
Patterns we see in agencies engagements
A previous offshore vendor produced volume but the show rate was 35 percent and the opportunity rate was negligible. AEs stopped trusting the meetings. We rebuild the qualification bar, retire the burned numbers, and re-approach the most valuable accounts with a candid opener that acknowledges the prior contact. Six weeks in, show rate sits above 80 percent and AE trust is rebuilt.
All outbound runs through one calendar and stalls when that calendar fills. We extract the story, the wedge, and the qualification bar from agencies, then run the senior pod on the same script you'd use yourself. The leader keeps the meetings that close and gets back the four to six hours per week previously spent prospecting.
A defined account list (named accounts, target territory, ABM tier-one) has gone quiet. Email reply rates are under one percent and field-led activity isn't enough to move the needle. We layer a senior dialing motion on top of the existing field plan, with one shared brief per account so the in-market and over-the-phone touches reinforce each other instead of duplicating.
What other agencies usually push back on first
Email reply rates fell below one percent and LinkedIn InMail saturated in 2024. The phone got quieter as a result. A senior on-shore rep on a clean list books at one to two qualified meetings per hundred dials today, which is up materially from 2022. The lazy version of cold calling is dead. The disciplined version is the highest-converting outbound channel for most B2B teams.
Same conclusion most of our clients reached. The cost-per-meeting line looks attractive on paper, then show rate, opportunity rate, and brand damage make the cost per closed-won materially worse than on-shore. We routinely re-approach accounts a previous offshore vendor burned, and the recovery work is its own line item.
Senior buyers are the ones who answer the phone today, because their inboxes are unreadable. Director-level and above is exactly where the on-shore phone advantage opens up the most, because peer-to-peer recognition in the first ten seconds is what earns the next ninety.
Reasonable plan once you know what works. The honest sequence is the other way around. Run the engagement for two quarters, take the written playbook, the lists, the dashboard, and the recordings, then hire against a known motion. Several teams in agencies seats have used the engagement as the launch pad for their first in-house SDR hire. We consider that a success.
How the engagement actually runs week to week
Each rep dials a defined target list during their primary connect window, typically 7am to 11am and 4pm to 5pm in the buyer's time zone, with secondary outreach blocks reserved for follow-up touches and email or LinkedIn handles in your voice. Cadences run five to seven touches across ten business days. The list is refreshed weekly with new direct dials and updated trigger signals. Numbers are rotated on a published schedule so caller-ID reputation stays clean across all major carriers.
Live QA happens on a sample of recorded calls every week. The partner on your account reviews the opener performance, the qualification frame, and the most common disqualifiers. Changes are documented in writing before the next week starts, so agencies can see exactly what shifted and why. Nothing about the playbook is a black box.
Each booked meeting is delivered with a short pre-meeting brief covering the prospect's role, the trigger that made them relevant, the specific pain captured on the call, the next step they agreed to, and the questions your AE should open with. Show rate lives or dies in this layer, and a written brief is the cheapest way to lift it.
Always-on dashboard from day one. Monthly QBR with the partner on your account. Quarterly written playbook plus account list refresh. You always know what we did, what we learned, and what we're changing next.
All dialing operates within TCPA, CRTC, and CASL requirements for B2B outreach. Do-not-call requests are honored in writing within twenty-four hours and recorded against every record in the list. Every consent and opt-out is logged.
Two to four senior reps per pod, vertical-aligned, with a dedicated coach and a partner on the account from kickoff through quarterly review. Average rep tenure on our team is more than two years, which is roughly twice the SDR industry median.
We bring the dialer, the call recording stack, the QA tooling, and the dashboard. We push every disposition, recording link, and meeting brief into your CRM in real time. No new tools for agencies to learn or buy.
What teams in your seat ask first
Can the pod operate fully under our brand?+
How does this work for an agency reselling outbound to clients?+
Will reps actually understand professional services positioning?+
How do you handle multiple service lines from one pod?+
What about event follow-up and reactivation?+
Can partners listen to recordings before the meeting?+
Walk us through your last quarter.
Pressure-test your ICP, funnel math, and current outbound against your number.
Request a callback
We'll reach out within one business day.
Takes under a minute. No calendar wrangling.