Start real conversations that senior engineering leaders respect
Call into CTOs, VPs Engineering, and platform owners without sounding salesy. Translate developer value to business outcomes and drive expansion across product-led accounts.
- Engineer-first conversations that earn respect We open with technical context, not scripts. Talk latency, DX, and architecture tradeoffs so leaders engage and book real discovery.
- Champion building across product-led orgs We identify users, advocates, and budget owners inside product-led orgs. Calls align pain to clear business cases that survive procurement review.
- Analytics reveal segments that convert The built-in dashboard shows connects by title, repo size, and stack. Learn which segments convert and where messaging needs refinement.
Who it is for
- Heads of sales at PLG DevTools moving upmarket
- Founders hiring first outbound function
- Growth teams supporting AEs on strategic accounts
Frequently asked questions
How technical are your callers for DevTools?
We train on your docs, APIs, and reference architectures. Callers speak to SDK friction, instrumentation, and deployment models. That gets engineering leaders to engage without feeling pitched.
How do you work with PLG signals and trials?
We use product usage, repo data, and signups to prioritize outreach. Calls convert active users into champions, then multi-thread to budget owners. The analytics dashboard shows which signals create the strongest conversations.
What's your approach to open source and community editions?
We respect contributor culture and value exchange. Conversations focus on reliability, scale, and support, not hard closes. We invite the right stakeholders to discuss business outcomes when the time is right.
How do you avoid sounding salesy to senior engineers?
Lead with context and a hypothesis. Share a short technical observation, then ask for correction. This earns trust and opens a path to a real evaluation.
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