Cold calling for vendors selling into law firms.
You sell to managing partners, firm administrators and directors of operations. They are protected by reception, they ignore vendor email entirely, and they are perfectly reachable by someone who knows how to ask.
- Reception is the whole game Law firm reception is trained to block vendors. Getting past it consistently is a skill, and it is what a senior caller is for.
- Firm size changes the buyer Solo and small firms buy from the owner. Mid-size firms buy through an administrator or COO. We split the list and script accordingly.
- Practice-area targeting Personal injury, immigration, family and corporate firms have different pain and different budgets. We target by practice area, not just by firm size.
- Recorded and scrubbed DNC scrubbed, recorded calls, live people only.
Who it is for
- Legal technology and practice management vendors
- E-discovery, court reporting and litigation support firms
- Legal staffing, virtual paralegal and outsourced services
- Marketing, intake and billing providers
Frequently asked questions
Will partners take a cold call?
Small firm owners will, frequently. At larger firms the productive path is the administrator or director of operations, which we target directly.
Can you target by practice area?
Yes, and we recommend it. It sharpens the script and it is usually the difference between a 2 percent and a 6 percent connect-to-meeting rate.
Do you call about client referrals?
No. This program sells your product or service to firms. We do not solicit legal matters or consumers.
Cold calling pricing · Book a working session