Cold calling for vendors selling into retail and grocery.
You sell to category managers, store operations leads and independent owners. Buying windows are short, category reviews are scheduled, and the meeting has to be booked before the window opens.
- Category review timing Reviews happen on a calendar. We call ahead of the window so your pitch is in front of the buyer while the shelf is still open.
- Chains and independents, separately Corporate category buyers and independent store owners need different pitches and different call hours. We run them as distinct programs.
- Real qualification, not a sample request We qualify volume capability, margin expectations and distribution before booking, so your team is not doing discovery on a dead lead.
- Recorded and scrubbed Every dial recorded, lists DNC scrubbed, live callers only.
Who it is for
- CPG brands seeking retail placement
- Retail technology and loss prevention vendors
- Store fixture, equipment and maintenance suppliers
- Distribution and merchandising service firms
Frequently asked questions
Can you get a category manager on the phone?
At chains it usually takes a mapped ladder and persistence rather than one lucky dial, which is what a dedicated caller is for. Independents answer directly.
Do you handle broker relationships?
We can call brokers and distributors as a separate track alongside direct retail, if that is how your category works.
What counts as a booked meeting here?
A scheduled call with someone who owns or influences the category or store decision, with their buying window identified.
Cold calling pricing · Book a working session